Growth and Performance Strategists

Real-Time Insights Delivering Outcomes

Market Evaluation

Insights into customer needs and market behavior to achieve top-line growth.

BroadBranch Brings Fresh Thinking

Traditional strategy development approaches tend to leverage an inside-out approach where a firm’s existing perspectives and biases color their strategic direction. Depending on the culture, structure, and internal power dynamics of your firm, you might recognize particular “voices” as being stronger. Does sales have particular sway or emphasis in your strategic planning? Perhaps it’s engineering or operations? Instead of following the “Voice of the Customer,” sometimes strategic planning efforts can be overly influenced by the “Voice of Sales” or the “Voice of Engineering.”