Growth and Performance Strategists

Real-Time Insights Delivering Outcomes

Market Evaluation

Insights into customer needs and market behavior to achieve top-line growth.

BroadBranch Brings Fresh Thinking

Traditional strategy development approaches tend to leverage an inside-out approach where a firm’s existing perspectives and biases color their strategic direction. Depending on the culture, structure, and internal power dynamics of your firm, you might recognize particular “voices” as being stronger. Does sales have particular sway or emphasis in your strategic planning? Perhaps it’s engineering or operations? Instead of following the “Voice of the Customer,” sometimes strategic planning efforts can be overly influenced by the “Voice of Sales” or the “Voice of Engineering.”


  • Monopsony Power
    October 16, 2019
  • A Business-Oriented Primer On Blockchain And Its Implications

    Industry-wide disruptions are quietly underway, riding atop the rising tide of blockchain technology. Here is a quick summary of blockchain followed by three key implications for business leaders and strategists and five less-well-known signals of disruptions coming to an industry near you. What is blockchain? Many descriptions of blockchain are overly complex, technical, or incomplete.

    March 6, 2018
  • Returning Capital to Shareholders: What Are You Missing?

    Systematically handpicking the best growth opportunities for investment Business Leaders are constantly searching for growth opportunities that can take their companies to the next level. But so many companies appear unable to find attractive investment opportunities, as they are instead choosing to return capital through dividends and buy-backs. Yet, there is a systematic method to

    December 13, 2017
  • RSA Conference: Great Companies and Some Confusion

    At the end of the day, going forward, a new normal that has evolved from generation.

    March 4, 2016