Traditional strategy development approaches tend to leverage an inside-out approach, overweighting an organization’s existing perspectives and biases in defining its strategic direction. Instead of considering the ‘Voice of the Customer’ and other external forces, strategic planning efforts often rely too heavily on the perspectives of sales, operations, and other powerful voices from within. With insights anchored in externally developed fact patterns and informed by our original, creative, and critical analysis, BroadBranch Advisors can help you avoid this pitfall with our proprietary outside-in methodology.