Lena LiAssociate

areas of expertise

  • Industry experience in Life Sciences & Diagnostics and Utilities
  • Voice-of-customer analysis


  • MA: European Literature, Humboldt University of Berlin
  • BA: Government and German Studies, Cornell University

Lena joined BroadBranch in February of 2021 and has been working on projects across the chemicals industry, utilities, life sciences, diagnostics, and cybersecurity. She leverages her fluency in German and Chinese to deepen her strategic insights. Before joining BroadBranch, Lena gained experience in non-profit marketing and software sales. She spends her free time learning new languages, blogging, and taking long walks.

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